Positive Position

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A Media Consulting Company
News travels at the speed of light... and bad news travels even faster. Call today so your 'trial-by-fire' won't also be a public 'trial-by-media.'

"Putting Out the Fire": Organization-saving advice that will keep a bad situation from getting worse.

Somewhere, somehow, sometime... there will be a tragic turn in your organization. It might be directly related to the work you do -- it might be on the fringes. But HOW and WHEN you deal with the media onslaught will determine the long-term posture of your organization. What you do in the first few minutes after a "disaster" may not change any minds that day, or even the next week... but it can improve your long-term posture and community standing.

Learn:

  • Who are "The Media", and what do they do?
  • The different types of news media, and their different needs.
  • Guidelines on how to deal with reporters and photographers, so you don't make a bad situation worse.
  • How to take control of an interview, and avoid intimidation.
  • How to draft and communicate a "key message."
  • How to appear more confident (and credible) on camera.

** This seminar makes for a great introduction to the material presented in the "Modern Media Seminar."

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